Creative strategists and executive producers for first-in-its-class Amazon Prime Video activation.

Created an integrated marketing campaign for the launch of Aurate x Kerry: Be the Lead Collection. Led cross-functional teams including marketing, social, PR, influencer engagement, content creation and brand partnerships.  

Produced Equality Now’s “Make Equality Reality Gala” for two years in a row (2020, 2021), which reached audiences in over 21 countries, garnered 3x the expected donations, and attracted support from top-tier talent.

Worked with internal Google teams to strategize and book speaking talent for team-building events. 

Developed and produced an original, best-in-class event franchise, In goop Health. Garnered $20M in sponsor and ticket revenue, to date has had over 4000+ attendees and was named Best Conference of the Decade by Event Marketer.

Developed live-event strategies to extend IP, grow audiences, and increase revenue opportunities. Introduced a variety of live-event programs and business models to make “live” a new business vertical in the Hello Sunshine portfolio offering.

Led marketing, e-commerce and brand partnerships strategy and execution for new fitness platform founded by Julianne Hough. Streamlined brand messaging, and expanded partnership revenue via live events, content integrations, and social media campaigns.

Developed original concepts and business model of an experiential franchise with year-over-year revenue and global expansion.

Served as senior strategists for wellness vertical for new virtual education platform. Produced over 50 hours of original content with best-in-class talent and grew platform viewership by 3X in six months.

Created an original art piece for General Mills and Walmart to promote a nation-wide recycling initiative. Garnered over 150k IRL views over a 30-day period creating social media buzz and national attention during a challenging time for experiential.

Served as strategic advisors + consultants for new business ventures.

Worked with RCA executives to program virtual team-building sessions that fostered connection, community and engagement for teams working from home. Garnered a 98% approval rating from participants which helped gain future funding for the department.